A brand kit, in the usual sense, is three things: logo, colors, fonts. Most tools ask you to supply them. Upload the logo, paste the hex codes, pick the fonts.
That works if you already have brand guidelines. Most small businesses do not. The colors live in the website's code, the fonts in a theme someone picked years ago, and the voice in the owner's head.
And a kit that only holds logo, colors and fonts produces ads that look on-brand but read like anyone's.
| Part of the profile | What it holds |
|---|---|
| Logo | Your logo, placed on every ad |
| Colors | Primary, secondary and accent, with hex codes you can change |
| Typography | Primary and secondary fonts. If yours is a paid licensed font, one switch uses a free lookalike |
| Voice and messaging | Catch phrase, slogans, key phrases, voice samples, and claims you never want made |
| Social proof | Trust indicators and review ratings from each review site you list |
| Customer | Your ideal customer: pain points, goals, how they buy |
| Products | Each product with its selling point, price and photos |
No site, or not much of one? Type a sentence about the business instead, like "family bakery in Denver", and it builds from that.
Signing up and building the brand profile cost nothing. It appears on screen as it is built, and every field is editable, down to a color picker with an eyedropper.
You pay only when you generate the first ad, and every plan comes with a 14-day money-back guarantee. So you are never paying to find out whether the AI understood your brand. You look first.
The profile is the part that decides whether the ads look like you. That is why it is free: you should see it and correct it before any ad is made.
Once the profile exists, every ad is generated inside it:
Smart Resize turns an ad you like into another shape without starting over, and it stays on brand because it starts from the ad you already approved.
Rebranded, or changed the site? Rescrape it, or edit the one field that changed. Every ad you generate afterwards uses the new version.
Run more than one brand? Each brand you add gets its own profile, with its own colors, voice, customer and products, so ads for one never borrow from another.
| What an ad needs | Where it comes from in IMGPT |
|---|---|
| To look like you | Logo, colors, fonts pulled from your site |
| To sound like you | Voice and messaging pulled from your copy |
| To speak to the right person | Your customer profile |
| To say something specific | Your products, prices and reviews |
A brand kit covers the first row. The ads that work need all four.
Paste your URL and look at what it finds. It is free to build, and it takes a few minutes.
Founder, IMGPT
I build IMGPT. I write about ad creative, the specs that decide whether an ad runs, and what actually happens when you let a model make your ads.
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Paste your website. Get ads.
IMGPT reads your site, builds your brand profile, and generates the ads. From $99 a month.
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